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Dharai - Form of Conscious Clothing
Dharai was conceived out of our generation’s desire to slow down and adopt a more mindful way of life. Literally meaning form, Dharai was conceptualised to bring together a line of conscious clothing, by accentuating the form and functionality of each piece in the collection.
Quality and timeless style are the two principles that drive Dharai’s vision. Understanding the importance of fine quality fabrics and processes, Dharai prides itself on creating clothing that ensures maximum utility and minimum wastage. We value craftsmanship and thus, each outfit is handcrafted with care and monitored closely to perfect the fabric, design, tailoring, and the finishing. The aim is to craft utilitarian fashion that can be worn from AM to PM. Deriving inspiration from elements of nature as well as personal experiences, the design of each collection highlights clean silhouettes and simplicity.
We at Dharai pause to embrace slow fashion by focussing on sustainable practices and materials, and in turn, hope to create an awareness for the fashion of the future.