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Collection: DESIGNER - AURUHFY

Launched in 2016 by Prashasti Goyal and Kanupriya as an ethical homegrown label that stands for discovering Indian textiles, crafts and practice the idea of sustainability.

Brand strongly believes in creating a system which help artisans, and our nature to be sustainable by encouraging hand weave, natural dyes, fair wages and (ideally) zero waste. We create modern, comfortable clothing for women and home furnishings to give your space a warm and lively feel. The designs are created that highlight Indian craft and textile heritage with minimalistic cuts.
61 products
  • WEAVE BUSTIER
    Vendor
    AURUHFY - DYUTI
    Regular price
    $67.00
    Sale price
    $67.00
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  • DURUM LAVA GRAY SHIRT
    Vendor
    AURUHFY - DYUTI
    Regular price
    $85.00
    Sale price
    $85.00
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  • DURUM SUNSET SHIRT
    Vendor
    AURUHFY - DYUTI
    Regular price
    $85.00
    Sale price
    $85.00
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  • DURUM MELLOW YELLOW SHIRT
    Vendor
    AURUHFY - DYUTI
    Regular price
    $85.00
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    $85.00
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  • ANTHEIA BELL BOTTOM PANTS
    Vendor
    AURUHFY - DYUTI
    Regular price
    $95.00
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    $95.00
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  • MOSS TIE-DYE OVERLAY
    Vendor
    AURUHFY - MAYSA
    Regular price
    $105.00
    Sale price
    $105.00
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  • NEOMA RUFFLE TOP
    Vendor
    AURUHFY - DYUTI
    Regular price
    $105.00
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    $105.00
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  • ANTHEIA CAPE
    Vendor
    AURUHFY - DYUTI
    Regular price
    $111.00
    Sale price
    $111.00
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  • BERRY BLUE CROP TOP
    Vendor
    AURUHFY - DYUTI
    Regular price
    $111.00
    Sale price
    $111.00
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  • FLUX EIRENE TUNIC
    Vendor
    AURUHFY - DYUTI
    Regular price
    $111.00
    Sale price
    $111.00
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  • EIRENE COWL TUNIC
    Vendor
    AURUHFY - DYUTI
    Regular price
    $111.00
    Sale price
    $111.00
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  • NEOMA ASYMMETRIC SKIRT
    Vendor
    AURUHFY - DYUTI
    Regular price
    $111.00
    Sale price
    $111.00
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  • BERRY BLUE SHIRT
    Vendor
    AURUHFY - DYUTI
    Regular price
    $119.00
    Sale price
    $119.00
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  • EIRENE HI LOW TUNIC
    Vendor
    AURUHFY - DYUTI
    Regular price
    $119.00
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    $119.00
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  • BERRY BLUE HI - LOW TUNIC
    Vendor
    AURUHFY - DYUTI
    Regular price
    $122.00
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    $122.00
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  • ANTHEIA DUAL TONE DRESS
    Vendor
    AURUHFY - DYUTI
    Regular price
    $125.00
    Sale price
    $125.00
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  • DRAPED ANTHEIA ASYMMETRIC SKIRT
    Vendor
    AURUHFY - DYUTI
    Regular price
    $129.00
    Sale price
    $129.00
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  • DRAPED ANTHEIA ASYMMETRIC SKIRT SET
    Vendor
    AURUHFY - DYUTI
    Regular price
    $129.00
    Sale price
    $129.00
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  • MIDNIGHT BLUE LAYERED CULOTTES
    Vendor
    AURUHFY - DYUTI
    Regular price
    $129.00
    Sale price
    $129.00
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  • DRAPED EIRENE ASYMMETRIC SKIRT
    Vendor
    AURUHFY - DYUTI
    Regular price
    $129.00
    Sale price
    $129.00
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  • MELLOW YELLOW TUNIC
    Vendor
    AURUHFY - MAYSA
    Regular price
    $131.00
    Sale price
    $131.00
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  • NEOMA CURVED HEM SHIRT
    Vendor
    AURUHFY - DYUTI
    Regular price
    $131.00
    Sale price
    $131.00
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  • FERN GREEN ASYMMETRIC SHIRT
    Vendor
    AURUHFY - DYUTI
    Regular price
    $131.00
    Sale price
    $131.00
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  • ASYMMETRIC HALF N HALF TUNIC
    Vendor
    AURUHFY - MAYSA
    Regular price
    $138.00
    Sale price
    $138.00
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